ABOUT US

 BRAND PROPOSITION

Player First: Equip the Player with the right tools to excel in their field.

LET’S PLAY: Encourage a healthier meaningful life through sports.

Omni-Channel: Value-driven offerings and accessibility across markets.

VISION

to inspire and empower individuals to lead healthier, more meaningful life through sports, providing apparels, equipment and accessories to enrich and enhance everyday life.

MISSION

to foster a global community that embraces an active lifestyle while staying true to authenticity and innovation.

to craft value and performance driven products that seamlessly integrate comfort and style of the Player.

to promote talent and community service with constant education of TEAM playR.

OUR JOURNEY

2021 November: Launch of playR Apparel, Kitting & Clothing Partner: Bihar Cricket Association (BCA)

2022 January: Launch of playR Cricket Gear, Mumbai Indians (MI) – Exclusive Player Wear Replica License (International Market)

2022 April: Launch of playR Bicycles & Accessories, Mumbai Indians (MI) – Global Exclusive Cricket Gear License Merchandise

2023 January: Chennai Super Kings (CSK) – Exclusive Global Player Wear Merchandise Partner

2023 February: Rajasthan Royals (RR) – Exclusive Player Wear Merchandise Partner, GMR Legends League – Exclusive Equipment Supplier

2023 March: Launch of playR B2B Corporate Sales Division, Punjab Kings (PBKS) – Global Exclusive Cricket Gear License Merchandise

2024 January: Punjab Kings (PBKS) – Exclusive Player Wear Merchandise Partner, Kolkata Knight Riders (KKR) – Exclusive Player Wear Merchandise Partner

2024 February: Launch of playR D2C & Ecommerce Marketplace, Launch of playR Quick Commerce

2025 February: Pickleball Association: Bengaluru Jawans, Chennai Super Champs, Gujarat Titans (GT) – Global Exclusive Player Wear Merchandise Partner

2025 March: Sunrisers Hyderabad (SRH) – Global Exclusive Fan Jersey Merchandise Partner

2025 June: Kabaddi Association: UP Yoddhas (UPY) – Kitting & Clothing Partner and Merchandise Partner

2025 November: Dubai Capitals – Kitting Supplier, Alleppey Ripples – Kitting & Clothing Supplier, BnW Legends Cup – Clothing Supplier, OGPL – Clothing Supplier

2026 Upcoming Launches: Gym & Fitness Products, Pickleball Products, STREET playR, Swimming Products, More League & Association Tieups

CATEGORIES

playR Apparel: We integrate advanced fabric technologies to deliver highperformance, durable, and comfortable apparel for sports, fitness, and everyday wear.

Performance and STREET wear: T-shirts, Tees, Polos, Track Suits, Joggers, Pants, Shorts, Skins, Jackets, Hoodies, Sweatshirts, Vests, Sweaters, Bibs.

Premium Fabrics, Dry Tech & Moisture Wicking – Keeps the body dry and sweatfree, SweatRelease & Breathable – Improves airflow and comfort, Quick Dry & Microfiber – Fastdrying, ultrasoft feel, AntiStatic & SkinFriendly – Reduces irritation and enhances wearability, Material Innovations, Polyester / Spandex Blends – Lightweight, durable, and flexible - 100% Cotton / CottonPolyester – Soft, breathable, and absorbent - HypoAllergenic Fabrics – Suitable for sensitive skin.

playR Equipment: Built for performance, protection, and durability—playR equipment keeps every player gameready.

Cricket Bat: Premium willow, powerfocused sweet spot, lightweight build, antislip grip, Cricket Ball: Handstitched construction, optimized seam, weatherresistant finish, Kit Bags: Spacious design, durable material, waterresistant fabric, padded straps, Gloves: Highdensity padding, breathable structure, superior grip, Leg Pads: Shockabsorbing, lightweight design, secure fit, Arm & Chest Guards: Ergonomic shape, highimpact resistance, sweatwicking, Bicycles: Lightweight frame, hightraction tires, smooth gear shifting, ergonomic seating, Pickleball Equipment: Lightweight core, textured surface grip, vibration dampening, enhanced shot precision, Resistance Bands: Highelastic latex, progressive resistance, antisnap durability, Yoga Mats: Nonslip surface, optimal cushioning, jointfriendly support

playR Accessories: Designed to complement active lifestyles with quality, utility, and modern aesthetics.

Bags & Storage: Laptop Backpacks and Sports Bags made with durable polyester for allweather performance. Everyday Accessories: Hydration Sippers: Stainless steel construction for home, office, and outdoor use, Socks & Caps: Comfortfocused, unisex designs for daily and sports wear

Corporate and League Customization: Tailored solutions for schools, corporates, teams, leagues and associations.

Customized apparel with logos, team colors and branding, Sports gear, accessories, merchandise, and custom bicycles

PARTNERSHIPS

playR proudly partners with leading sports teams and leagues: 

Official Merchandise Partner: Mumbai Indians (MI) Year 2022 – 2023 -2024, Chennai Super Kings (CSK) Year 2023 – 2024 – 2025 – 2026 – 2027, Rajasthan Royals (RR) Year 2023 – 2024, Punjab Kings (PBKS) Year 2023 – 2024, Gujarat Titans (GT) Year 2025, Sunrisers Hyderabad (SRH) Year 2025 -2026, Kolkata Knight Riders (KKR) Year 2024. Lucknow Super Giants (LSG) 2026. Kitting Clothing Partner and Merchandise Partner: UP YoddhasYear 2025 – 2026. Clothing Supplier: Dubai Capitals (DC) Year 2025, Bengaluru JawansYear 2025 – 2026, Chennai Super Champs Year 2025 – 2026, Alleppey Ripples Year 2024 – 2025, OGPL Year 2025, BnW PL Year 2025.

OMNI-CHANNEL

Marketing: Sponsorships, Exhibitions, Sports Events, Online and Offline Channels, News & Media Coverage

Sales & Distribution Network: Offline Channels - 150+ stores across India, Stadium Retail. Online Channels: E Commerce- Amazon, Flipkart, Myntra, AJIO, Nykaa. Quick Commerce-Blinkit, Swiggy Instamart, BigBasket, Zepto

Global Presence Distribution Operations across: India, USA, Middle East, East Asia, South Africa, United Kingdom, Australia.

playR is a registered trademark of iCOREts Private Limited

Operations Office: HOUSE playR, #320, 100 Feet Road, Ghitorni, New Delhi – 110030

Registered Office: Studio 150, Satguru Nanak Industrial Estate, Jay Coach, Goregaon East, Mumbai – 400063

Email: info@playR.in Website: www.playR.in